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Complex Sales Challenges

April 9, 2008 – 6:59 am

Complex sales is where the process of mapping the customer’s need or problem to the product or service requires considerable time and effort. Typically, complex sales involves long sales cycles, involves multiple decision makers, is highly unpredictable and therefore very risky.

In this presentation, we cover the challenges involved in complex sales from the view point of various stake holders, and uncover the needs to address these challenges